Anna's Resume
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Anna CaldwellAnna is a multidisciplinary artist, performer, writer, and digital marketer. She has two degrees in music and 15 years of experience working in a wide variety of industries.
She began her career in marketing in 2012 when she served as a project manager for a small digital marketing agency (eClick Marketing). In that same year she did freelance market research and event work for one of Chicago's premiere boutique design agencies (Mauge) and was a brand ambassador for 24 Seven Talent representing national brand's such as Ford Motors, Equinox, Samsung, and Amtrak. Through her tenacity and can do attitude Anna learned a wide variety of skills on the job including but not limited to market research, Wordpress website design, website UX, email marketing, copywriting, social media campaign management, and the fundamentals of graphic design. Over the years, Anna has taken these skills and grown them into a career in digital marketing. She has served as a marketing manager and consultant for several non-profit theater companies in the Chicago area. Most recently, Anna served as the Content Manger for The Loop Marketing where she oversaw the content strategy, writing, editing, optimization, and execution of content marketing activities for approximately 20 brands. In addition to writing copy for websites, blog posts, downloadable content, social media, paid social ads, and email marketing, Anna edited and optimized copy from a small team of freelance copywriters on platforms such as nDash and UpWork. In the area of website design, she acted as a creative lead and UX consultant on many of the agency's website builds. Anna helped to establish branding and positioning protocols and created a brand personality quiz and downloadable branding guide. Anna has been quoted as a marketing expert three times on the Databox Blog on subjects including Google Trends, SEO Content Audit, and Social Media Engagement. EDUCATION
Bachelor of Music Degree - Baldwin-Wallace Conservatory of Music Master fo Music Degree - DePaul University EXPERIENCE / SKILLS
Web Design + Web Development Social Media + Email Marketing Copywriting + Editing Keyword Research + Search Engine Optimization Content Strategy + Data Analysis Project Management + Client Relations PAST POSITIONS
Content Manager - The Loop Marketing Marketing Manger - Janus Concert Series General Manager - Backlot Coffee Project Management - eClick Marketing Marketing Coordinator - The BlackShip Theater Co. Freelance Market Research - Mauge Design Firm Brand Ambassador - 24 Seven Talent ESL Teacher - Associazione Culturale Linguistica Educational AWARDS / CERTIFICATIONS
Google Analytics 2019 Vittorio Angeli Scholar - Musica nelle Marche TEFL - Associazione Culturale Linguistica Educational Italian Language CFR B2 - Università Degli Studi di Urbino Carlo Bo |