Marketing and Audience Engagement During a Pandemic

Welcome to Week Two of a New Normal

Like many of you, I spent that first week stumbling through, adjusting, anxious, and trying to figure out where I should place my energy. ⁣
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I took some quiet time to just sit and exhale. Ultimately this is what I concluded: It is imperative that we don't shut down and withdraw. Though we may feel like we are in some alternate timeline where everyday feels like that nebulous time between Christmas and New Years...it is not...this is our new reality and we need to keep doing our work. ⁣

What should my business be marketing right now?

What is appropriate?  If you're unsure, ask yourself "What does my audience need right now?" ⁣
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While it can be tempting to act from a place of fear and focus on what your business needs -- Sales, Audience Growth, Leads -- you are not going to successfully reach your audience in an online forum by leading with what your business needs. ⁣

Focus on What your Community and Audience Needs

You need to be creative and create content and marketing that addresses what your audience needs.
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• What questions are they asking?
• What are their fears right now?
• What are their needs?
• What are they feeling? ⁣​

Answer those questions and then work every day to communicate with that audience. Trust that sales, leads and audience growth will come as a byproduct of this authentic engagement. ⁣

Address Deficits in your Online Presence

You may be discovering that your business now has deficits in it's online presence that you need to address. If your business is not set up to be fully functional in digital only world, then you will want to invest your time and resources in bringing it up to speed.

Get Comfortable with Video and FaceTime

My goal: putting out video content. Our social feeds have become saturated and we are growing weary of text and images, what we want to see are faces. There has always been data to support this and now more than ever people are craving connection. Consider switching client calls to video calls whenever possible. Instead of laboring intensely over a written blog, put out a video and talk to your audience. I'll be following that advice and turning this blog into a vlog as soon as possible. 
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There is so much we could talk about and speculate on, but it is only week two in an evolving situation. We will need to regularly reassess what our audience and customers need from us and make the necessary adjustments together.  ⁣

Concerned about how to move forward? Let's Connect.

I'm pulling for you and working hard to innovate during this time not only for myself but to help others continue to pursue their goals and dreams. I am always available to chat or do a video call to discuss your concerns and answer any questions you may have. Reach out. Let's connect.

​-Anna